Task Force
Emerging Markets

 

Current State:
New international markets develop more rapidly than ever, presenting sales opportunities for Virginia companies. In order to tap these markets, Virginia requires an active, on-going assessment mechanism.


Issues Facing Virginia:
• Virginia businesses are finding ever-increasing sales opportunities around the world. Niche markets develop rapidly and must be pursued quickly to gain first-mover advantage.

• Emerging markets increasingly are industry-specific, not country-specific, with opportunities presenting themselves simultaneously in many countries, e.g. "green" technologies, security services, etc.


Task Force Goals:
• Identify emerging international markets where Virginia products and services can be sold.

• Develop entry strategies for these new markets.

• Establish templates for assessing emerging markets in order to capture opportunities going forward.


Illustrating the Value:
Dubai, which currently is expanding its airport four-fold, grew by 17 percent last year. It is expanding its TECOM Zone by 8 million square feet in the next four years

 


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