Current State:
New international markets develop more rapidly than ever, presenting sales opportunities for
Virginia companies. In order to tap these markets, Virginia requires an active, on-going assessment mechanism.
Issues Facing Virginia:
• Virginia businesses are finding ever-increasing sales opportunities around the world. Niche
markets develop rapidly and must be pursued quickly to gain first-mover advantage.
• Emerging markets increasingly are industry-specific, not country-specific, with opportunities
presenting themselves simultaneously in many countries, e.g. "green" technologies, security
services, etc.
Task Force Goals:
• Identify emerging international markets where Virginia products and services can be sold.
• Develop entry strategies for these new markets.
• Establish templates for assessing emerging markets in order to capture opportunities going
forward.
Illustrating the Value:
Dubai, which currently is expanding its airport four-fold, grew by 17 percent last year. It is expanding its
TECOM Zone by 8 million square feet in the next four years
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