Highlights: Brand Virginia

Where We Are:

• Despite its central geographic location and national recognition for its business-friendly environment, Virginia does not have a strong identity in the global marketplace.
• Virginia has the tourism brand Virginia is for Lovers, but this brand does not translate well in an international business environment.

Where We Can Be:

• Virginia has a state-wide initiative to promote Virginia businesses internationally.
• International business leaders recognize Virginia as synonymous with innovation and leading-edge technology, and as an ideal destination for international investment.

2008 Initiative:

• Develop a tagline for Virginia to use with international audiences. When it’s ready, economic development agencies can use the tagline on their web sites and in their marketing materials.

View the three-page 2007 VITAL task force report on this topic or a compilation of all the 2007 VITAL report task forces recommendations.